A community manager is the person who runs a brand’s presence on social media: they plan and publish content, reply to the community and measure the results, following a communication strategy.
What they do in practice
- Turn the strategy into an editorial calendar.
- Write or coordinate copy, images and videos.
- Schedule the posts on each network.
- Reply to comments, messages and reviews.
- Check the metrics and adjust.
At large agencies the social media manager defines the strategy and the community manager carries it out; at small businesses and among freelancers the same person does both jobs.
The freelance community manager with several clients
The usual problem is not a lack of judgment but a lack of time: every client requires understanding their business, deciding what to post and producing it. Small clients stop being worth it when that time does not fit in their fee. Tools like ōrbita go straight at that point: they write each client’s strategy and content proposals so the community manager can review, tweak and schedule instead of starting from scratch. More in who ōrbita is for.
Also known as: CM, social media manager, social media specialist.