A content proposal is a post written and justified before it is produced: it includes why it is proposed, who it is for, the script or visual idea, the copy for each network and a preview. In ōrbita, with the Star plan, each company gets up to eight a month, written from its communication strategy.
What sets it apart from any draft
- It has a why: which pillar it works on and which goal it pursues.
- It has an audience: which part of the buyer persona it speaks to.
- It is ready to produce: a script, a prompt for the image or video tool, and copy that respects each network’s limits.
- It gets reviewed: nothing is published until someone with permission schedules it.
User guide: content proposals in ōrbita.
Also known as: proposal, post draft, content idea.