An editorial calendar is the plan of what gets published, where and when: each entry has a date, a network, a format, a topic and a status, and it is built from the content pillars and the key dates of the business.
What each entry should have
- Publication date and time.
- Destination network or networks.
- Format (image, carousel, short video, text).
- Content pillar and goal of the piece.
- Status: idea, draft, approved, scheduled, published.
- Person in charge.
How you build one
- Start from the communication strategy: pillars, channels and frequency.
- Mark the key dates of the industry and the business (seasons, campaigns, anniversaries).
- Spread the pillars across the month so they do not repeat.
- Produce the pieces and schedule them.
In ōrbita the calendar fills itself with the proposals written each month, and the key dates feed that writing.
Also known as: content calendar, posting calendar, content planning.