Hootsuite's prices were read on its official plans page on 30 September 2026. No reviews of our own and no made-up figures: if something has changed, write to us at orbita@orbitasolutions.org and we will fix it. On its website, Hootsuite describes itself like this: "Social moves fast. Hootsuite keeps you ahead.".
Feature by feature
What each tool offers, by category. Competitor cells come from their official pages on the date shown under the table.
Legend: Included Not included Partial
Connect your social media
Create once. Publish everywhere. Centralize all your social media in one calendar and schedule your posts. Customize content for each social network.
| Feature | ōrbita | Hootsuite |
|---|---|---|
| ōrbita: Yes | Hootsuite: Yes | |
| ōrbita: Yes | Hootsuite: Yes | |
| TikTok | ōrbita: Yes | Hootsuite: Yes |
| YouTube | ōrbita: Yes | Hootsuite: Yes |
| LinkedIn (personal profile) | ōrbita: Yes | Hootsuite: Yes |
| Google Business Profile | ōrbita: Yes | Hootsuite: Partial |
| Edit your Google Business Profile from ōrbita Basic details, hours, attributes, opening date and the products and services of your catalog, without leaving ōrbita. | ōrbita: Yes | Hootsuite: No |
| Your Google Business Profile photos Upload and delete the logo, the cover and the photos by category, and see the ones your customers upload. | ōrbita: Yes | Hootsuite: No |
An AI brain for marketers
ōrbita learns each company (strategy, tone, products, customer questions, social proof and key dates) and writes its proposals every month without being asked.
| Feature | ōrbita | Hootsuite |
|---|---|---|
| Company memory (per-company knowledge base) A knowledge base per company that ōrbita fills by reading its website and your team edits: tone, products, questions, social proof and dates. | ōrbita: Yes | Hootsuite: No |
| AI-written communication plan ōrbita writes each company's strategy: value proposition, ideal customer, SWOT, brand voice, content pillars and recommended networks. Editable. | ōrbita: Yes | Hootsuite: No |
| Automatic monthly content proposals Every month, without you having to remember to ask, ōrbita creates content proposals for each of your companies based on your business data. Including the reasoning behind each proposal, the context, the script, and the copy for each social network. | ōrbita: Yes | Hootsuite: No |
| Brand tone, style, voice and personality (auto-detected) ōrbita works out the brand's tone and personality from the onboarding and its website, and applies them to every text it writes. | ōrbita: Yes | Hootsuite: Partial |
| Language and communication style per calendar Content in 7 languages, with regional variants (such as Mexican or Argentine Spanish) and the form of address you choose. | ōrbita: Yes | Hootsuite: Partial |
| Per-company product and service catalogue Each company's products and services, detected on its website, feed the content proposals. | ōrbita: Yes | Hootsuite: No |
| Customer FAQ per company Each company's real customer questions are detected automatically and turned into content. | ōrbita: Yes | Hootsuite: No |
| Social proof: testimonials, figures, awards and reviews Each company's real testimonials, figures, awards and reviews, ready for proposals to use. | ōrbita: Yes | Hootsuite: No |
| Key dates calendar by company, region, market and sector Key dates specific to each company, its region, market and sector, detected automatically and used to propose content. | ōrbita: Yes | Hootsuite: Partial |
| Brand Kit: branding files per company | ōrbita: Yes | Hootsuite: Partial |
| Content editing with your AI Connect your AI agent to ōrbita and control all the content: ask for different versions, edit what is already in drafts or add the alt text. | ōrbita: Yes | Hootsuite: Yes |
| AI-generated content labeling AI-generated content label on TikTok and synthetic content label on YouTube; actions by AI agents are logged as such | ōrbita: Yes | Hootsuite: Partial |
| Select how many proposals you want for each format. Choose how many short video, carousel, image post or text-only proposals each company gets every month. | ōrbita: Yes | Hootsuite: No |
| Guided onboarding ōrbita reads the company website and, with a few questions, writes the communication plan, the seasonal calendar and a first draft of the catalogue and the FAQs. And if you prefer, we help you set ōrbita up in your business. | ōrbita: Yes | Hootsuite: Partial |
| Anti-hallucination protocol Has your client not provided enough information during onboarding? No problem. We’ll let you know so you can complete their profile or ask them for more information. | ōrbita: Yes | Hootsuite: No |
| Reminders and daily publishing digest We keep you and your clients on track. We remind you when it’s time to work on each client and let you know when there are drafts waiting for review. | ōrbita: Yes | Hootsuite: Partial |
| Content tailored to your target geographic area Tell ōrbita whether each business serves a global, national, regional, or local audience, so we can tailor the content accordingly. Because a neighborhood business needs a very different approach from an international brand. | ōrbita: Yes | Hootsuite: No |
Schedule and publish
Schedule to all your networks from one calendar, with per-network text and preview, covers, first comment and alerts if something fails.
| Feature | ōrbita | Hootsuite |
|---|---|---|
| Content calendar and post scheduling | ōrbita: Yes | Hootsuite: Yes |
| Automatic publishing | ōrbita: Yes | Hootsuite: Yes |
| Best time to post the AI suggests a time in every proposal; no account-specific data until Meta level 2 metrics | ōrbita: Yes | Hootsuite: Yes |
| Post library post history; no file library | ōrbita: Yes | Hootsuite: Yes |
| Image and video editor cropping, format adaptation and cover; design happens in Canva | ōrbita: Yes | Hootsuite: Yes |
| Hashtag suggestions suggests brand and per-proposal hashtags; no hashtag search or saved groups | ōrbita: Yes | Hootsuite: Yes |
| Music on scheduled videos TikTok automatic music only | ōrbita: Yes | Hootsuite: Partial |
| Schedule PDFs (LinkedIn PDF carousel) LinkedIn only | ōrbita: Yes | Hootsuite: Yes |
| Schedule polls (LinkedIn) LinkedIn only | ōrbita: Yes | Hootsuite: No |
| Alt text written by your AI When you ask your AI assistant connected to ōrbita for a post, it can write its alt text too. Instagram only | ōrbita: Yes | Hootsuite: Yes |
| Per-network caption and preview | ōrbita: Yes | Hootsuite: Yes |
| Carousels, Reels, Shorts and Stories Stories on Instagram and Facebook only; no video on Google Business Profile | ōrbita: Yes | Hootsuite: Partial |
| Custom video cover | ōrbita: Yes | Hootsuite: Yes |
| Alt text Instagram only, 1 per post | ōrbita: Yes | Hootsuite: Yes |
| Automatic first comment Instagram, Facebook and LinkedIn | ōrbita: Yes | Hootsuite: Yes |
| @mentions on LinkedIn LinkedIn only | ōrbita: Yes | Hootsuite: Yes |
| Assisted email mode for unconnected networks Schedule even on networks you haven't connected: at the set time you get the text and media by email, ready to post. | ōrbita: Yes | Hootsuite: No |
| Alerts before publishing and on failure push and email | ōrbita: Yes | Hootsuite: Partial |
| Share YouTube link on other networks Facebook, LinkedIn and Google Business Profile | ōrbita: Yes | Hootsuite: Yes |
| Bulk CSV import the user's AI reads the CSV and creates the drafts; a person schedules them | ōrbita: Yes | Hootsuite: Yes |
| User tagging Instagram collaborators (collab posts, up to 3) and in-text mentions; no tags on the photo | ōrbita: Yes | Hootsuite: Yes |
| UTM parameters and link shortener Tag your links with UTM when you publish, shorten them and see their clicks in Metrics. | ōrbita: Yes | Hootsuite: Partial |
| Spell checker in every field web; mobile apps under review | ōrbita: Yes | Hootsuite: Yes |
| Extended publishing to your Google Business Profile Edit or withdraw a post already published and upload a photo straight to the profile. | ōrbita: Yes | Hootsuite: No |
| Autosave and automatic image conversion What you write saves itself, and iPhone HEIC photos are converted to JPG so every network accepts them. | ōrbita: Yes | Hootsuite: No |
| YouTube: choose whether to notify subscribers Decide for each video whether YouTube notifies your subscribers when it goes live. | ōrbita: Yes | Hootsuite: No |
Approve and collaborate
Your team, your client and your AI work on the same company with access levels, approvals, comments, tasks and a record of who did what.
| Feature | ōrbita | Hootsuite |
|---|---|---|
| Team members | ōrbita: Yes | Hootsuite: Yes |
| Per-company roles (admin, editor, viewer) | ōrbita: Yes | Hootsuite: Yes |
| Client content approval Your client reviews, comments on and approves each proposal inside ōrbita, and you see the status of each one. | ōrbita: Yes | Hootsuite: Partial |
| Internal notes per post with @mentions | ōrbita: Yes | Hootsuite: Yes |
| Task management Assign tasks to your team, clients, suppliers or your AI agent without leaving ōrbita. | ōrbita: Yes | Hootsuite: Partial |
| Ownership transfer between agency and client Transfer ownership of a company from the agency to the client, or back. | ōrbita: Yes | Hootsuite: Partial |
| Public link to the communication plan Share the strategy with your client through a read-only link, no account needed. | ōrbita: Yes | Hootsuite: No |
| Change history (who did what) Every task, post, plan, catalogue item or Google listing keeps its history: what changed, before and after, when and who, including whether it was your agent and how you approved it. | ōrbita: Yes | Hootsuite: Partial |
| Direct link to each post Share any post with your team through its own link, no screenshots needed. | ōrbita: Yes | Hootsuite: No |
Reply and engage
Comments, mentions and reviews from your networks in one inbox per company: reply, assign and archive without opening each network.
| Feature | ōrbita | Hootsuite |
|---|---|---|
| Unified inbox for comments, mentions and reviews Comments, mentions and reviews from Instagram, Facebook, TikTok and Google in one inbox per company: reply, assign and archive. | ōrbita: Yes | Hootsuite: Yes |
| Assign an owner to interactions | ōrbita: Yes | Hootsuite: Yes |
| Saved replies Keep the replies you use most and use them on comments and reviews from the inbox, with history and team comments. Your agent can manage them through MCP too. | ōrbita: Yes | Hootsuite: Yes |
| Google reviews: filters, alerts and import Filter by stars and by the ones still unanswered, get an alert the moment a new review arrives and bring your reviews to your social proof. | ōrbita: Yes | Hootsuite: Partial |
Measure and report
Daily metrics for each network and each post, stored per company, and your connected AI can read them and write the report for you.
| Feature | ōrbita | Hootsuite |
|---|---|---|
| Per-company metrics dashboard (KPIs, charts, posts) | ōrbita: Yes | Hootsuite: Yes |
| Metrics history storage | ōrbita: Yes | Hootsuite: Yes |
| Stories and Reels analytics basic; reach and Stories pending Meta approval | ōrbita: Yes | Hootsuite: Yes |
| Metrics reports with your agent Your agent writes the report from your metrics when you ask or with the task at the end of each month; ōrbita saves it and you share it with a link. on demand or with the monthly task: your agent reads the metrics and writes the report; no automatic sending | ōrbita: Yes | Hootsuite: Yes |
| Customisable report templates | ōrbita: Yes | Hootsuite: Yes |
| AI-narrated report | ōrbita: Yes | Hootsuite: Partial |
| Report shared with a link Share a metrics report on a public page with your company's brand and stop sharing it whenever you want. | ōrbita: Yes | Hootsuite: No |
| Extended Google Business Profile metrics Comparison with the previous period, Maps versus Search, mobile versus desktop, menu clicks and review, photo and post activity. | ōrbita: Yes | Hootsuite: No |
| Website metrics with Google Search Console Clicks, impressions, CTR, average position, queries and pages of your website, with content ideas drawn from them. | ōrbita: Yes | Hootsuite: No |
| Ask your metrics through your agent Ask the agent you connected to ōrbita how each company's social media is doing and get answers from its real data. | ōrbita: Yes | Hootsuite: Yes |
Connect your tools
Bring in Canva designs and Google Drive files, and connect your own AI to each company's memory.
| Feature | ōrbita | Hootsuite |
|---|---|---|
| MCP connector for your AI Connect your agent to each company's memory: it schedules, replies to comments and reviews, updates the plan and handles tasks. Nothing goes out without your confirmation. Over 75 actions under your permissions, not just scheduling and reading metrics. | ōrbita: Yes | Hootsuite: Yes |
| Google Drive web only | ōrbita: Yes | Hootsuite: Yes |
| Canva | ōrbita: Yes | Hootsuite: Yes |
| Google Calendar Send what you schedule in ōrbita to your Google Calendar, or to any calendar through an iCal link. | ōrbita: Yes | Hootsuite: Partial |
| Agent email inbox Your agent can have its own email address to hear about what is assigned to it. It tells you in the chat and acts only on what you say there. | ōrbita: Yes | Hootsuite: No |
Win clients and grow your agency
Get listed in the public agency directory so businesses can find you and get in touch.
| Feature | ōrbita | Hootsuite |
|---|---|---|
| Public agency profile Your profile in the public agency directory, so businesses can find you and get in touch. | ōrbita: Yes | Hootsuite: No |
| Agency services catalogue | ōrbita: Yes | Hootsuite: No |
| Agency search and map by location | ōrbita: Yes | Hootsuite: No |
| Client reviews of the agency two-way | ōrbita: Yes | Hootsuite: No |
| Official partner programme | ōrbita: Yes | Hootsuite: Yes |
Terms and services
How you pay and what's included: price per company, a 14-day trial with no card, and your data available to download whenever you want.
| Feature | ōrbita | Hootsuite |
|---|---|---|
| Web and iOS and Android mobile apps | ōrbita: Yes | Hootsuite: Yes |
| Free guest client | ōrbita: Yes | Hootsuite: No |
| Auto-written proposals per month | ōrbita: Yes | Hootsuite: No |
| 14-day free trial, no card required Try ōrbita for 14 days without entering a card. | ōrbita: Yes | Hootsuite: Yes |
| Only pay for the calendars you need You pay for each company you manage, each with its own plan. | ōrbita: Yes | Hootsuite: No |
| Data download and account deletion Download your data and delete your account from the app whenever you want. | ōrbita: Yes | Hootsuite: Partial |
Checked on their official pages: Hootsuite on 4 November 2026.
Where Hootsuite is better
- Its inbox gathers messages and comments from 8 networks, including X, Threads, LinkedIn and WhatsApp. ōrbita's covers 4 and does not include private messages.
- It has social listening. ōrbita does not.
- It exports analytics to PDF, PPT, CSV and Excel and compares them with competitors. ōrbita has no PDF reports or competitor analysis.
- It allows custom permissions per organization, team and account. ōrbita has three fixed levels (Admin, Editor and Viewer), on Star.
- It connects 9 networks, including X, Threads, Pinterest and Bluesky. ōrbita publishes to 6.
Where ōrbita is better
- The AI knows each company: ōrbita fills in its memory by reading its website (communication plan, tone, catalog, frequently asked questions, dates and reviews) and your team edits it. Hootsuite has no company memory: Wisdom sets the brand voice per profile and its Knowledge center serves the support chatbot, not content writing.
- It works on its own: every month it proposes 8 posts per company from that memory, without anyone asking, with the why and the copy for each network (Star plan). Hootsuite's AI writes when you ask it to.
- It writes each company's communication plan, the client sees it through a link with no account, and reviews and approves proposals at no cost (Star plan). In Hootsuite there is no written plan and whoever approves needs a seat.
- On any plan, Satellite included, you connect your own AI (Claude, ChatGPT or another compatible one) to your companies over MCP; with Star, ōrbita also fills in each company's memory (strategy, catalog, questions, social proof and dates) and your AI works on top of it. Hootsuite also has an MCP connector, but without a company memory behind it.
- Your agent manages saved replies over MCP, with the same permissions as you: it reads and uses them, and also creates them, edits them, deletes them and comments on them. According to its page, Hootsuite's MCP connector only reads and uses them.
Choose Hootsuite if
- Your team needs social listening and to compare analytics with competitors.
- You reply to private messages, WhatsApp and X included, from a single inbox.
- You need custom permissions and to export reports to PDF or PPT.
- Your budget allows paying per user from 99 USD a month.
Choose ōrbita if
- You need each month's strategy and content written from what is known about each company, not just the tool to publish them (Star plan).
- You want the AI, ōrbita's or your own over MCP, to work with what it already knows about each company.
- You want your client to review and approve without taking up a seat (Star plan).
- You run an agency and want the knowledge of each client not to depend on who handles them: it stays in your agency's account and whoever steps in picks up with the same memory.
Pricing and billing model
Hootsuite charges per user: every person who joins pays for a seat; in ōrbita the price is per company and, on Star, as many people as you need can join at no per-user cost.
Hootsuite
- Per user (seat); Standard includes up to 10 social accounts, Professional and above, unlimited.
- Standard: 99 USD a month per user billed annually.
- Every person pays for a seat. Their FAQ quotes 199 USD for Professional and 399 USD for Advanced.
- No free plan; a 14-day trial with no card.
ōrbita
- Per company you manage: each company has its own plan, with all its networks, no commitment.
- Satellite: €4 a month per company, or €3.33 a month billed annually, taxes not included.
- Star: €15 a month per company, or €12.50 a month billed annually, taxes not included.
- Galaxy: coming soon.
- No free plan; a trial of 14 days with no card. Taxes not included.
What ōrbita does not do today
- It does not create images or video: it writes the texts, the scripts and the prompts for your favorite image generator, and you can bring in your own material from Canva and Google Drive
- It does not publish to X, Threads, Pinterest, Bluesky or LinkedIn company pages
- It has no inbox for private messages (it does have one for comments, mentions and reviews), no social listening and no competitor analysis
- It has no PDF reports and no white label
- It has no public API (it does have an MCP connector so your own agent can work with your companies)
- It does not yet have one shared database that feeds several locations at once: each company runs on its own data