ōrbita vs Metricool, Buffer and Hootsuite: honest comparisons

verified Competitor prices read on their official plans pages on 30 September 2026. Each comparison links the source.

Feature by feature

What each tool offers, by category. Competitor cells come from their official pages on the date shown under the table.

Legend: Included Not included Partial

Feature

ōrbita

Metricool

Buffer

Hootsuite

Loomly

Connect your social media

Create once. Publish everywhere. Centralize all your social media in one calendar and schedule your posts. Customize content for each social network.

Connect your social media: ōrbita vs Metricool, Buffer, Hootsuite, Loomly

Feature	ōrbita	Metricool	Buffer	Hootsuite	Loomly
Facebook	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Instagram	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
TikTok	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
YouTube	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Hootsuite: Yes	Loomly: Yes
LinkedIn (personal profile)	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Google Business Profile	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Partial Hootsuite: Partial	Loomly: Yes
Edit your Google Business Profile from ōrbita Basic details, hours, attributes, opening date and the products and services of your catalog, without leaving ōrbita.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Your Google Business Profile photos Upload and delete the logo, the cover and the photos by category, and see the ones your customers upload.	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Hootsuite: No	Loomly: No

An AI brain for marketers

ōrbita learns each company (strategy, tone, products, customer questions, social proof and key dates) and writes its proposals every month without being asked.

An AI brain for marketers: ōrbita vs Metricool, Buffer, Hootsuite, Loomly

Feature	ōrbita	Metricool	Buffer	Hootsuite	Loomly
Company memory (per-company knowledge base) A knowledge base per company that ōrbita fills by reading its website and your team edits: tone, products, questions, social proof and dates.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
AI-written communication plan ōrbita writes each company's strategy: value proposition, ideal customer, SWOT, brand voice, content pillars and recommended networks. Editable.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Automatic monthly content proposals Every month, without you having to remember to ask, ōrbita creates content proposals for each of your companies based on your business data. Including the reasoning behind each proposal, the context, the script, and the copy for each social network.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Brand tone, style, voice and personality (auto-detected) ōrbita works out the brand's tone and personality from the onboarding and its website, and applies them to every text it writes.	ōrbita: Yes	Partial Metricool: Partial	Partial Buffer: Partial	Partial Hootsuite: Partial	Loomly: No
Language and communication style per calendar Content in 7 languages, with regional variants (such as Mexican or Argentine Spanish) and the form of address you choose.	ōrbita: Yes	Partial Metricool: Partial	Partial Buffer: Partial	Partial Hootsuite: Partial	Partial Loomly: Partial
Per-company product and service catalogue Each company's products and services, detected on its website, feed the content proposals.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Customer FAQ per company Each company's real customer questions are detected automatically and turned into content.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Social proof: testimonials, figures, awards and reviews Each company's real testimonials, figures, awards and reviews, ready for proposals to use.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Key dates calendar by company, region, market and sector Key dates specific to each company, its region, market and sector, detected automatically and used to propose content.	ōrbita: Yes	Metricool: No	Buffer: No	Partial Hootsuite: Partial	Loomly: No
Brand Kit: branding files per company	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Partial Hootsuite: Partial	Partial Loomly: Partial
Content editing with your AI Connect your AI agent to ōrbita and control all the content: ask for different versions, edit what is already in drafts or add the alt text.	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
AI-generated content labeling AI-generated content label on TikTok and synthetic content label on YouTube; actions by AI agents are logged as such	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Partial Hootsuite: Partial	Loomly: No
Select how many proposals you want for each format. Choose how many short video, carousel, image post or text-only proposals each company gets every month.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Guided onboarding ōrbita reads the company website and, with a few questions, writes the communication plan, the seasonal calendar and a first draft of the catalogue and the FAQs. And if you prefer, we help you set ōrbita up in your business.	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Partial Hootsuite: Partial	Partial Loomly: Partial
Anti-hallucination protocol Has your client not provided enough information during onboarding? No problem. We’ll let you know so you can complete their profile or ask them for more information.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Reminders and daily publishing digest We keep you and your clients on track. We remind you when it’s time to work on each client and let you know when there are drafts waiting for review.	ōrbita: Yes	Partial Metricool: Partial	Buffer: Yes	Partial Hootsuite: Partial	Partial Loomly: Partial
Content tailored to your target geographic area Tell ōrbita whether each business serves a global, national, regional, or local audience, so we can tailor the content accordingly. Because a neighborhood business needs a very different approach from an international brand.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No

Schedule and publish

Schedule to all your networks from one calendar, with per-network text and preview, covers, first comment and alerts if something fails.

Schedule and publish: ōrbita vs Metricool, Buffer, Hootsuite, Loomly

Feature	ōrbita	Metricool	Buffer	Hootsuite	Loomly
Content calendar and post scheduling	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Automatic publishing	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Best time to post the AI suggests a time in every proposal; no account-specific data until Meta level 2 metrics	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Post library post history; no file library	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Image and video editor cropping, format adaptation and cover; design happens in Canva	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Hootsuite: Yes	Loomly: Yes
Hashtag suggestions suggests brand and per-proposal hashtags; no hashtag search or saved groups	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Music on scheduled videos TikTok automatic music only	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Partial Hootsuite: Partial	Loomly: No
Schedule PDFs (LinkedIn PDF carousel) LinkedIn only	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Schedule polls (LinkedIn) LinkedIn only	ōrbita: Yes	Metricool: Yes	Buffer: No	Hootsuite: No	Loomly: Yes
Alt text written by your AI When you ask your AI assistant connected to ōrbita for a post, it can write its alt text too. Instagram only	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: No
Per-network caption and preview	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Carousels, Reels, Shorts and Stories Stories on Instagram and Facebook only; no video on Google Business Profile	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Partial Hootsuite: Partial	Loomly: Yes
Custom video cover	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Hootsuite: Yes	Loomly: Yes
Alt text Instagram only, 1 per post	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Partial Loomly: Partial
Automatic first comment Instagram, Facebook and LinkedIn	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
@mentions on LinkedIn LinkedIn only	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Assisted email mode for unconnected networks Schedule even on networks you haven't connected: at the set time you get the text and media by email, ready to post.	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Hootsuite: No	Partial Loomly: Partial
Alerts before publishing and on failure push and email	ōrbita: Yes	Partial Metricool: Partial	Partial Buffer: Partial	Partial Hootsuite: Partial	Partial Loomly: Partial
Share YouTube link on other networks Facebook, LinkedIn and Google Business Profile	ōrbita: Yes	Partial Metricool: Partial	Partial Buffer: Partial	Hootsuite: Yes	Loomly: No
Bulk CSV import the user's AI reads the CSV and creates the drafts; a person schedules them	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
User tagging Instagram collaborators (collab posts, up to 3) and in-text mentions; no tags on the photo	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
UTM parameters and link shortener Tag your links with UTM when you publish, shorten them and see their clicks in Metrics.	ōrbita: Yes	Partial Metricool: Partial	Partial Buffer: Partial	Partial Hootsuite: Partial	Partial Loomly: Partial
Spell checker in every field web; mobile apps under review	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Hootsuite: Yes	Partial Loomly: Partial
Extended publishing to your Google Business Profile Edit or withdraw a post already published and upload a photo straight to the profile.	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Hootsuite: No	Loomly: No
Autosave and automatic image conversion What you write saves itself, and iPhone HEIC photos are converted to JPG so every network accepts them.	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Hootsuite: No	Loomly: No
YouTube: choose whether to notify subscribers Decide for each video whether YouTube notifies your subscribers when it goes live.	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Hootsuite: No	Loomly: Yes

Approve and collaborate

Your team, your client and your AI work on the same company with access levels, approvals, comments, tasks and a record of who did what.

Approve and collaborate: ōrbita vs Metricool, Buffer, Hootsuite, Loomly

Feature	ōrbita	Metricool	Buffer	Hootsuite	Loomly
Team members	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Per-company roles (admin, editor, viewer)	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Hootsuite: Yes	Loomly: Yes
Client content approval Your client reviews, comments on and approves each proposal inside ōrbita, and you see the status of each one.	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Partial Hootsuite: Partial	Loomly: Yes
Internal notes per post with @mentions	ōrbita: Yes	Partial Metricool: Partial	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Task management Assign tasks to your team, clients, suppliers or your AI agent without leaving ōrbita.	ōrbita: Yes	Metricool: No	Buffer: No	Partial Hootsuite: Partial	Loomly: No
Ownership transfer between agency and client Transfer ownership of a company from the agency to the client, or back.	ōrbita: Yes	Partial Metricool: Partial	Partial Buffer: Partial	Partial Hootsuite: Partial	Loomly: Yes
Public link to the communication plan Share the strategy with your client through a read-only link, no account needed.	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Hootsuite: No	Loomly: No
Change history (who did what) Every task, post, plan, catalogue item or Google listing keeps its history: what changed, before and after, when and who, including whether it was your agent and how you approved it.	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Partial Hootsuite: Partial	Partial Loomly: Partial
Direct link to each post Share any post with your team through its own link, no screenshots needed.	ōrbita: Yes	Metricool: Yes	Buffer: No	Hootsuite: No	Loomly: No

Reply and engage

Comments, mentions and reviews from your networks in one inbox per company: reply, assign and archive without opening each network.

Reply and engage: ōrbita vs Metricool, Buffer, Hootsuite, Loomly

Feature	ōrbita	Metricool	Buffer	Hootsuite	Loomly
Unified inbox for comments, mentions and reviews Comments, mentions and reviews from Instagram, Facebook, TikTok and Google in one inbox per company: reply, assign and archive.	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Partial Loomly: Partial
Assign an owner to interactions	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Hootsuite: Yes	Loomly: Yes
Saved replies Keep the replies you use most and use them on comments and reviews from the inbox, with history and team comments. Your agent can manage them through MCP too.	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Google reviews: filters, alerts and import Filter by stars and by the ones still unanswered, get an alert the moment a new review arrives and bring your reviews to your social proof.	ōrbita: Yes	Partial Metricool: Partial	Partial Buffer: Partial	Partial Hootsuite: Partial	Loomly: No

Measure and report

Daily metrics for each network and each post, stored per company, and your connected AI can read them and write the report for you.

Measure and report: ōrbita vs Metricool, Buffer, Hootsuite, Loomly

Feature	ōrbita	Metricool	Buffer	Hootsuite	Loomly
Per-company metrics dashboard (KPIs, charts, posts)	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Metrics history storage	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Partial Loomly: Partial
Stories and Reels analytics basic; reach and Stories pending Meta approval	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Hootsuite: Yes	Loomly: Yes
Metrics reports with your agent Your agent writes the report from your metrics when you ask or with the task at the end of each month; ōrbita saves it and you share it with a link. on demand or with the monthly task: your agent reads the metrics and writes the report; no automatic sending	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Hootsuite: Yes	Loomly: Yes
Customisable report templates	ōrbita: Yes	Metricool: Yes	Partial Buffer: Partial	Hootsuite: Yes	Loomly: No
AI-narrated report	ōrbita: Yes	Metricool: Yes	Buffer: No	Partial Hootsuite: Partial	Loomly: Yes
Report shared with a link Share a metrics report on a public page with your company's brand and stop sharing it whenever you want.	ōrbita: Yes	Metricool: Yes	Buffer: No	Hootsuite: No	Partial Loomly: Partial
Extended Google Business Profile metrics Comparison with the previous period, Maps versus Search, mobile versus desktop, menu clicks and review, photo and post activity.	ōrbita: Yes	Partial Metricool: Partial	Buffer: No	Hootsuite: No	Loomly: No
Website metrics with Google Search Console Clicks, impressions, CTR, average position, queries and pages of your website, with content ideas drawn from them.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Ask your metrics through your agent Ask the agent you connected to ōrbita how each company's social media is doing and get answers from its real data.	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes

Connect your tools

Bring in Canva designs and Google Drive files, and connect your own AI to each company's memory.

Connect your tools: ōrbita vs Metricool, Buffer, Hootsuite, Loomly

Feature	ōrbita	Metricool	Buffer	Hootsuite	Loomly
MCP connector for your AI Connect your agent to each company's memory: it schedules, replies to comments and reviews, updates the plan and handles tasks. Nothing goes out without your confirmation. Over 75 actions under your permissions, not just scheduling and reading metrics.	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: No
Google Drive web only	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Canva	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Google Calendar Send what you schedule in ōrbita to your Google Calendar, or to any calendar through an iCal link.	ōrbita: Yes	Metricool: No	Buffer: No	Partial Hootsuite: Partial	Loomly: No
Agent email inbox Your agent can have its own email address to hear about what is assigned to it. It tells you in the chat and acts only on what you say there.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Partial Loomly: Partial

Win clients and grow your agency

Get listed in the public agency directory so businesses can find you and get in touch.

Win clients and grow your agency: ōrbita vs Metricool, Buffer, Hootsuite, Loomly

Feature	ōrbita	Metricool	Buffer	Hootsuite	Loomly
Public agency profile Your profile in the public agency directory, so businesses can find you and get in touch.	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Agency services catalogue	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Agency search and map by location	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Client reviews of the agency two-way	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Official partner programme	ōrbita: Yes	Partial Metricool: Partial	Buffer: Yes	Hootsuite: Yes	Loomly: No

Terms and services

How you pay and what's included: price per company, a 14-day trial with no card, and your data available to download whenever you want.

Terms and services: ōrbita vs Metricool, Buffer, Hootsuite, Loomly

Feature	ōrbita	Metricool	Buffer	Hootsuite	Loomly
Web and iOS and Android mobile apps	ōrbita: Yes	Metricool: Yes	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Free guest client	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
Auto-written proposals per month	ōrbita: Yes	Metricool: No	Buffer: No	Hootsuite: No	Loomly: No
14-day free trial, no card required Try ōrbita for 14 days without entering a card.	ōrbita: Yes	Partial Metricool: Partial	Buffer: Yes	Hootsuite: Yes	Loomly: Yes
Only pay for the calendars you need You pay for each company you manage, each with its own plan.	ōrbita: Yes	Metricool: No	Partial Buffer: Partial	Hootsuite: No	Loomly: No
Data download and account deletion Download your data and delete your account from the app whenever you want.	ōrbita: Yes	Partial Metricool: Partial	Partial Buffer: Partial	Partial Hootsuite: Partial	Partial Loomly: Partial

Checked on their official pages: Metricool on 4 November 2026; Buffer on 4 November 2026; Hootsuite on 4 November 2026; Loomly on 4 November 2026.

How we compare

• By capability, not feature by feature. The useful question is "what do I need", not "who has more checkboxes".
• What they do better comes first. If that is what you need, we tell you.
• Data with a date and a source. Every claim about a tool rests on a cell of the table, read on its website or help center, or on its official pricing page. The day is cited.
• No testimonials or figures of our own yet. When there are verifiable reviews, we will link them; we do not make them up.

The short answer to "how does ōrbita differ from Metricool, Buffer or Hootsuite?" is in the frequently asked questions.