Areas: ContentOnboardingBrand Kit and data
What changes
Until today, a company’s content language was plain “Spanish” or “Mexican Spanish”. From now on you choose the variant: Spain, Mexico, Argentina, Colombia, Chile, Peru, Uruguay or Latin America (neutral). And within each one you also choose the form of address ōrbita uses with your audience.
A text in plain “Spanish” is a text from nowhere. A car is a coche in Spain and a carro in Colombia, what is platicar in Mexico is charlar in Argentina, and an “os esperamos” in Lima sounds dubbed. The variant is not a style detail: it is the difference between content that sounds local and content that sounds translated.
For now we offer the variants that come with their own wording and vocabulary changes. And temporarily we offer Latin America (neutral) as a neutral option for the countries that do not have their own profile yet.
The form of address, adjusted to each variant
When you choose the language, ōrbita offers the forms of address that really exist there:
- Spain: tú, usted, vosotros, ustedes.
- Mexico, Colombia, Chile, Peru and Latin America (neutral): tú, usted, ustedes.
- Argentina and Uruguay: vos, usted, ustedes.
The same goes for the other languages: tu/vostè in Catalan, tu/vous in French, você/tu in Portuguese, tu/Lei/voi in Italian, du/Sie/ihr in German.
The form of address is always chosen together with the language, in the same step. If your company was added earlier and never chose one, we select it for you according to your industry and the audience you speak to.
Where you choose it and where you change it
In onboarding we ask it as a chain: language > region > form of address. We will use it to write your communication plan and the content proposals.
If you need to change it later, go to Company settings > Company and scroll down to the company’s Settings section: there you have Language and form of address, with the same chained questions and automatic saving.
When the new setting shows up
In the next delivery of proposals. The next month’s ones are written around the 15th, so change the language or the form of address before that date for it to affect next month. Proposals already written are not rewritten.
The step by step, the full list of languages and the form-of-address options for each are in the language and form of address guide.
Who it is for
For every company, on all plans with content writing. Already available in the web version.