A Brand Kit is the minimum set of a brand’s visual elements, logos, colors and typefaces, kept in one place so all the content looks consistent and anyone on the team has it at hand. It is the practical version of the brand guidelines: what you actually use every day.
What it includes
- A main logo and an alternative (for light and dark backgrounds).
- Colors: primary, secondary and accent.
- Typefaces: one for headlines and one for body text.
- Links to wherever the rest of the material lives (Canva, Drive, Figma).
The brand voice is its equivalent in words. In ōrbita every company has its own Brand Kit, and anyone with Admin level can edit it.
Also known as: brand kit, brand guidelines, visual style guide.