Areas: ContentBrand Kit and data
What changes
Until now ōrbita decided the format mix of the eight monthly proposals for each company. From today you decide, company by company: how many short videos, how many carousels, how many image posts and how many text-only posts you want each month.
Not every company uses the same networks, and the same content does not work for all of them. A shop that lives on Instagram will want more video and carousel; a consultancy that posts on LinkedIn and on its Google listing will want text and image posts. With the mix per company, agencies and community managers adapt the writing to each account without touching anyone else’s.
The four formats
- Short video. Script, filming guidelines and the post copy.
- Carousel. The content of each slide, design recommendations and copy.
- Image post. Copy, recommendations for taking the photo and a prompt to generate it with the image tool you use.
- Text only. New. A post with no media for Facebook, LinkedIn and Google Business Profile. Instagram, TikTok and YouTube do not accept posts without an image or a video.
Where you set it
In the company, go to Company settings > Company, scroll down to Settings and adjust Monthly content with the plus and minus buttons. It saves on its own. Editor, Admin and Owner levels can change it.
Two details: the total can be less than eight (zero means nothing is written that month for that company), and the mix applies from the next monthly writing, which happens around the 15th. Change the mix before the 15th for it to affect the following month. The step by step and the rules are in the content proposals guide.
Who it is for
Already available for every company in the web version, included in the plans that have AI content writing. In the mobile apps it arrives with the update that is already in review on the App Store and Google Play. The maximum stays at eight proposals a month; soon you will be able to ask for more.